What Happens When Target's Exclusivity Ends?

[Hedji]

I am wondering what we should expect when Target's exclusive partnership with Mego ends.

Do we know when that is?

Will distribution be web-based or still through Target and other brick and mortar retailers?

Should we anticipate a price change?

I realize it may be early for Marty and Doc to answer these questions, and if my asking makes things uncomfortable I apologize. I'm just wondering what life after Target will look like.

[KOMonger]

I am wondering what we should expect when Target's exclusive partnership with Mego ends.

Do we know when that is?

Will distribution be web-based or still through Target and other brick and mortar retailers?

Should we anticipate a price change?

I realize it may be early for Marty and Doc to answer these questions, and if my asking makes things uncomfortable I apologize. I'm just wondering what life after Target will look like.

I read here in the forum that Doc was talking to Target recently about the possibility of extending after wave 3.

[RonnyG]

Yes, I was wondering if they plan on finishing the lines they started once their partnership with Target ends. Will they finish the rest of the Bradys or Charlie's Angels or Facts of Life girls, etc.

[Psykodelik Vampyre]

I think that if they continue, they should first, look at what sold out the most and concentrate on that. I realize that Target made a lot of the choices on which characters appeared in the first waves, and it showed.

[hedrap]

I would think Target will look at character sales, then ask for an increase in what's moving. Mego in turn will.ask for either online sales control or money upfront for exclusivity. Since Target is in for Wave 4, I'd bet it's the same with better distribution.