Mattel Launches Film Division (Mattel Films)

[EMCE Hammer]

I hope not, I can't see either of em not stinking to the high heavens.

Hot Wheels I could see being good. If it's a gone in 60 seconds but has concept vehicles like Spitting Imagine though out the film.

Each red line has its own personality, and they are all rivals for the affection of Danica Patrick, played by Lindsay Lohan.

[monitor_ep]

Well Hotwheels has had several cartoons starting back in 1969:

[Hedji]

Somebody could develop the Sunshine Family into a great horror franchise, get Eli Roth on the phone.

Have them move into the miniature house in Hereditary and you've got the makings for potent nightmare fodder.

[Hedji]

Just imagine if... they made these films with the potential for a Shared Universe, building up to the Avengers of Toys.

[hedrap]

The diff between Matty and Marvel is Arad leveraged the house to get the financing. Marvel co-produced on their dime. If Matty tries that the companies existence is on the line. I guess this is a last ditch effort to survive. They've been the talks of buyout/merger for years already.

EDIT: This is a good read. I didn't realize who got put in charge. What we're seeing is a company changing businesses. They're shifting from being a toy maker to an ip house that distributes its own tie-in merchandise. Toy Biz redux.

https://www.cnbc.com/2018/09/06/mattel-takes-a-page-from-hasbros-playbook-launches-film-division.html

[Mr.Marion]

Just imagine if... they made these films with the potential for a Shared Universe, building up to the Avengers of Toys.

I'm working on the script as we speak. Barbie possesses the spirit & power of She-Ra then gets to drives to monster High in a Poison Pinto

[Hedji]

You've just sold one ticket!