Retail think tank Coresight Research has found that Walmart and Target shoppers have the biggest overlap with former Toys 'R' Us shoppers.
Target (TGT) merchants have been buying up extra toys, and the retailer reported double-digit sales growth in the category last quarter compared to a year ago.
"Given the strong affinity between families with young children and our brand, both toys and [baby] are key categories for us," Target CEO Brian Cornell told analysts last week. He said Toys 'R' Us closures created "unique opportunities" to drive traffic and capture market share.
Target (TGT) merchants have been buying up extra toys, and the retailer reported double-digit sales growth in the category last quarter compared to a year ago.
"Given the strong affinity between families with young children and our brand, both toys and [baby] are key categories for us," Target CEO Brian Cornell told analysts last week. He said Toys 'R' Us closures created "unique opportunities" to drive traffic and capture market share.
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