1. I don't blame Mego for any Target issues and I don't think Target is negligent as to what's going on in regional stores.
But...the website mishap is something Target needs to own. If Marty wants to bang on them for something, that's the issue. This constant "sold out" glitch is incomprehensible. If you check the box in the left corner that says "show sold out" everything pops up. If you take that literally, the site is stating Chekov didn't sell out, but Tootie did. Does anyone really believe that? Who buys a Sulu and says "screw Pavel"?
2. Facebook is the anti-matter universe. I've been going over there as it provides a different look across the country, but the reaction is insane. I give props to Doc and Marty for jumping on top of the fire and stamping it out, but things never should have reached that level. Which leads me to...
3. Mego is not NECA or Funko, yet we're treating it as such because the mythical number 10K has been stamped on cardboard. I get how limited editions can help drive sales, but it plays into the scalpers hands and I sympathize with the people who really have a hard time dealing with that sense of missing out.
4. It's weird, because limited editions are the antithesis of what Mego was. I've always believed toys lines are limited due to pricepoint, not appeal. FTC had a wide birth to own this market, but rising sticker cost plus meh quality always kept them in neutral. Imagine if FTC was 15 from the start. I don't think they'd have anything WB left in stock.
5. That's the real positive from today: Mego's price is going to move units. The Target exclusive period should let Mego phase out the weaker properties and streamline the product around what's selling for when they go broader.
6. One last thing that hit me. We're getting three waves by Christmas, yet Target exclusivity is said to be a year. If that's a calendar year, how many waves are we looking at then? At current pace, we would equal 3-6 waves more in '19. That's anywhere from 45 to 90 more characters?!
But...the website mishap is something Target needs to own. If Marty wants to bang on them for something, that's the issue. This constant "sold out" glitch is incomprehensible. If you check the box in the left corner that says "show sold out" everything pops up. If you take that literally, the site is stating Chekov didn't sell out, but Tootie did. Does anyone really believe that? Who buys a Sulu and says "screw Pavel"?
2. Facebook is the anti-matter universe. I've been going over there as it provides a different look across the country, but the reaction is insane. I give props to Doc and Marty for jumping on top of the fire and stamping it out, but things never should have reached that level. Which leads me to...
3. Mego is not NECA or Funko, yet we're treating it as such because the mythical number 10K has been stamped on cardboard. I get how limited editions can help drive sales, but it plays into the scalpers hands and I sympathize with the people who really have a hard time dealing with that sense of missing out.
4. It's weird, because limited editions are the antithesis of what Mego was. I've always believed toys lines are limited due to pricepoint, not appeal. FTC had a wide birth to own this market, but rising sticker cost plus meh quality always kept them in neutral. Imagine if FTC was 15 from the start. I don't think they'd have anything WB left in stock.
5. That's the real positive from today: Mego's price is going to move units. The Target exclusive period should let Mego phase out the weaker properties and streamline the product around what's selling for when they go broader.
6. One last thing that hit me. We're getting three waves by Christmas, yet Target exclusivity is said to be a year. If that's a calendar year, how many waves are we looking at then? At current pace, we would equal 3-6 waves more in '19. That's anywhere from 45 to 90 more characters?!
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