New Justice League animated figures exclusive to DC streaming service.

[Werewolf]

You can only buy these figures if you subscribe to their streaming service. That's kinda lame.

Nice looking figures but, yeah, I'm gonna pass.

https://toynewsi.com/10-31311

[pmwasson]

Well, if somebody was interested in the service anyway, they could buy the figures and flip then to offset the cost of the service.

[LordMudd]

Wrong scale, they can have them.


CCC.

[Earth 2 Chris]

^They are in scale with the BTAS figures they've been making, so they are in scale with those, and there are a ton of them.

This is really odd that they are offering this through this service. These would easily sell better than some of the more obscure DC Collectible offerings. I work in marketing, but I don't understand most of the "exclusive" thinking in both the toy and comic industries.

Chris

[MRP]

^They are in scale with the BTAS figures they've been making, so they are in scale with those, and there are a ton of them.

This is really odd that they are offering this through this service. These would easily sell better than some of the more obscure DC Collectible offerings. I work in marketing, but I don't understand most of the "exclusive" thinking in both the toy and comic industries.

Chris

the point isn't to sell a lot of these action figures, the point is to get as many people subscribing to the streaming service as possible, thus offering exclusive content as incentive. They know what their market is for toys, what they need to do is create a market for their streaming service offering DC toys, comics and shows to cast as wide a net as possible. The uncertainty here is how many people will sign up for the service and they are investing a lot in this venture, so it needs to produce revenue, not the extra toy sales they would get selling these figures to a wider audience.

-M

[Earth 2 Chris]

^Yeah, but it also ticks off a segment of their market, since they are offering figures people would actually want, and many feel cheated by having to subscribe to something they aren't interested in.

My family will probably subscribe anyway, but it does seem weird to take such a popular line and stick it over in a corner, away from part of your audience.

Chris

[palitoy]

They're nice but I think I have at least three of each of those characters due to all the 3 packs I bought. So, I'm good.

[MRP]

^Yeah, but it also ticks off a segment of their market, since they are offering figures people would actually want, and many feel cheated by having to subscribe to something they aren't interested in.

My family will probably subscribe anyway, but it does seem weird to take such a popular line and stick it over in a corner, away from part of your audience.

Chris

I get that, but at the end of the day they are not a toy company, they are an entertainment media company. That's where their bread and butter is, and if a promotion builds a customer base for their new entertainment media platform at the cost of a small portion of their toy customer base, then they still win on the balance sheet. At the end of the day,they are not going to survive on the revenue from just the toy segment of their customer base, and it's not like they are going to lose that entire revenue stream doing this. Toys are auxiliary income, this streaming platform is the foundation of their business model moving forward. So what should their priority be in this?

-M

[Earth 2 Chris]

^I see your point. I do wonder how the toy division feels about having their offerings limited in availability.

Chris

[MRP]

^I see your point. I do wonder how the toy division feels about having their offerings limited in availability.

Chris

Well, there is no hard limit though. Anyone who subscribes can order these, and there is no middle man as they are sold direct to customers, so no having to sell to retailers with limited budgets who have to buy/stock only to their potential initial sales on these (i.e. probably only to preorders from customers with few for the shelves). If subscriptions are robust, they could potentially sell as well as something sold to the Direct Market only (like all the DC Direct action figures are) or perhaps even better if the demand is there, and if the demand isn't there, they weren't going to sell well on the direct market anyways.

-M

[TrekStar]

I wouldn't be suprised if we start seeing these figures go up on amazon or ebay in the near future, people aren't stupid, they know that some folks want these but don't want to subscribe, as long as DC streaming service gets there
percentage cut.

[hedrap]

the point isn't to sell a lot of these action figures, the point is to get as many people subscribing to the streaming service as possible, thus offering exclusive content as incentive. They know what their market is for toys, what they need to do is create a market for their streaming service offering DC toys, comics and shows to cast as wide a net as possible. The uncertainty here is how many people will sign up for the service and they are investing a lot in this venture, so it needs to produce revenue, not the extra toy sales they would get selling these figures to a wider audience.

-M

Its to see if they can streamline ancillary revenues instead of using a third party, (Amazon, Ent Eart etc...). IOW, create a QVC arm of DC product. They're not expecting a subscriber bump for it. They want it publicized to brand differentiate from other sub streaming services. Exclusive merch is something WWE has considered doing, and WWE Network is the model they're following. WWE will eventually merge the Network with a larger service whereas DC already has the ATT pipeline. The irony is after the CBS-Paramount wars are over, ATT could buy out CW and turn it back into the WB Network and give it a massive push.

[enyawd72]

Ah...exclusives. The bane of toy collecting. I'm so glad they practically never do this with model kits.

[alex]

Well I would love these, I dont collect modern, but went ape on the batman line, and collected the whole lot in a year. So is anyone subscribing and not buying