Mego takes a big idea and Stretches it!

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This giant sized Trade advertisement from 1979 celebrates Mego combining stretch toys with the Superheroes licensing. Pretty inspired and something that has been repeated through the decades. Unfortunately, Kenner (purveyors of the Stretch Armstrong line of toys) believed the “big idea” the Mego stretched was theirs and promptly sued.     Many former Mego executives…

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