No, this isn't a still from the upcoming Justice League movie (it's too bright for one thing) this my friends is from a brilliant late 70s promotion for a company that seems to brilliantly pioneer what we call "Cos-Play" today. Take a batter look after the jump. You'll be glad you did.
Major props to Robb for pointing this wonderful item in my direction.
The Super Team image is from a 1979 promotional calendar for a company called "Electronic Plating Inc" in California, they hired a company known as "Fenton productions" to create one of the most inspired pieces I've ever seen.
First of all, the heroes look like they're on the set of Infra-Man and those costumes! I'd like to think they're rentals from Mall Appearances but honestly, they could have just been made for this project. Let's have a look at those shall we?
First off, that's #@*&ing Snyderman from the Heroes World Catalogs and ads of our youth! Does anyone ever recall a Snyderman appearance at a Heroes World? Or is this perfect in every detail out just created for this promotion? Gahhhhh, I will not sleep until i know!
The mix of DC and Marvel reminds me of Mego here, That Spider-Man suit looks similar to the one Marvel used in the very early 1970s for promotions and methinks that Thor doth be a maiden in disguise? Which brings me to my next point.
Unlike most calendars my dad got back in the day, this one resisted the cheesecake entirely. Wonder Woman here was a good sport no doubt.
Speaking of good sports, there are a lot of "Dad Bods" here having a laugh at themselves.
Another obscurity, Captain Marvel, I know he was around in the late 1970s and even got some merchandise but I honestly remember not knowing who he was when i was 9 and that's saying a lot.
Considering there is no Aquaman or Shazam (both TV regulars), the appearance of Mar-Vell is somewhat surprising to be honest.
One final note, while the majority of these outfits are comic inspired, that is a Lou Ferrigno / possibly John Belushi inspired Incredible Hulk right there folks.
I can't tell you how much i love this thing.
It seems fitting to remind everyone about my upcoming book project Mall of Justice. If you have images like the ones below and want to share them and your story, I want to hear from you!
Find out more here.
For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com
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