It's more hand-in-hand. MRVL is forwardly progressive, so the changes fit the demos and marketing they want the company to be associated with, because the overwhelming majority of decision makers share the same beliefs.
For example, the backstory on the current retro-relaunch.
After, he spent a few weeks apologizing for something that's been proven true by different companies in other fields: Diversity appeals to a niche audience. MCU can target diversity as the movies are riding a huge populous wave, but Marvel Comics can't get away with it as comics are already a specialized niche. In essence, they were catering to a niche within a niche.
I should add that if WB-DC pushed a traditional approach and sold it as time-honored and classical, it too would be a niche play.
For example, the backstory on the current retro-relaunch.
“We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against,” Gabriel added. “That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.”
I should add that if WB-DC pushed a traditional approach and sold it as time-honored and classical, it too would be a niche play.
Comment