I'm guessing the producers have absolutely no interest in satisfying Star Trek fans.
Their main interest is getting the 15-30 year olds that like the current Star Wars projects.
This same demographic probably has no knowledge of anything Trek beyond the recent reboot movies.
Instead of catering to an old crowd of fans CBS is banking on making new ones.
Personally, I don't think this will work --- It just seems the classic formula of Star Trek -- ie "let's all be friends" is not a big seller nowadays.
Kids want shoot'em up