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Thread: Star Wars Forces of Destiny dolls.

  1. #61
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    Quote Originally Posted by sprytel View Post
    I think these figures are awesome. I gave my daughter a figure last week for her birthday. "Sabine! Sabine Wren!" she squealed.

    We're hoping they make a Hera to go with her.

    (Those are characters from the Star Wars Rebels cartoon for those who don't follow that sort of thing.)

    I teach 5th graders, and for anyone who thinks Star Wars is being mishandled, think again; boys and girls don't care if it's Darth Vader, Sabine Wren, Rose Tico, or Kylo Ren. It's so wonderful to be around kids whose opinions aren't tainted by internet chatter or fan rage. They are along for the ride, and loving it, as we should be, and as we were when we were their age.
    SELL ME YOUR LOOSE MINTY WONDER WOMAN!

  2. #62
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    New episode with Mark Hamill back as the voice of Luke.

    You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...

  3. #63
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    These are delightful. Sometimes, after a busy day, this is about all my brain can take. They're almost therapeutic. I hope they are collected and released on Blu Ray, but I won't hold my breath.
    SELL ME YOUR LOOSE MINTY WONDER WOMAN!

  4. #64
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    would be even cooler if they actually made 1/2 hour episodes to promote the toy line, or even direct to video movies ala Monster High. as long as they are of the same quality as these shorts

  5. #65
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    Quote Originally Posted by Hedji View Post
    These are delightful.
    I agree I think they are really well done. The one with Luke and Yoda made me smile.
    You are a bold and courageous person, afraid of nothing. High on a hill top near your home, there stands a dilapidated old mansion. Some say the place is haunted, but you don't believe in such myths. One dark and stormy night, a light appears in the topmost window in the tower of the old house. You decide to investigate... and you never return...

  6. #66
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    Going to watch the new ones with my girl tonight!

    Chris
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  7. #67
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    I absolutely love that they aren't restrained by timeline. The variety of eras they cover is very leveling, and does a fine job of presenting the SW Universe as a broad spectrum of possible mini adventures. SW is always low hanging fruit to be the Internet's punching bag, but seeing all of these characters, all of these eras, presented with equal care and without bias is an objective reminder to old fans that kids (the target audience all along) don't discriminate; to them, it's just Star Wars. We all have preferences, but that's how I try to approach my fandom, through my kid goggles.
    SELL ME YOUR LOOSE MINTY WONDER WOMAN!

  8. #68
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    Watched the new ones tonight. All are good, but the Luke one and the Leia episode that fills in how she got her Boush disguise were great!

    Chris
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  9. #69
    Quote Originally Posted by PNGwynne View Post

    More importantly, Forces of Destiny was specifically designed and marketed for girls.
    Honestly? No it really wasn't. Hasbro knows how to design and sell toys to girls. Clearly none of those qualified people were involved in this product line and it shows at every step. Which is a shame, if properly managed it could have been a great line. There is nothing wrong with girls likeing Star Wars or Girls wanting Star Wars fashion dolls. But how these were designed, presented and marketed was as if by a rank amateur out to score a political point rather than use actual knowledge of the market and sales data to build a successful line. And we know it was a total flop. I know at the three Targets near my house not one doll sold until they hit deep clearance prices. Even then they only sold about 30% of their initial shelf stock. These were toys that were created to have a message, not a market.

    If they had wanted to actually sell these they would have put them elsewhere. Ideally next to the Disney Princess stuff which they would have great synergy with. They would reflect that Girls do buy and play differently than the boys. They would have put it out there as an entirely separate product line. It's own thing, forging into new untapped marketspace. Instead they shoved it into what are traditionally the "boys aisles" with the unsubtle messaging that "Star Wars is all girls now! Tough luck boys!" (thank you Kathleen Kennedy for that bit of marketing genius) So instead of widening their core products appeal and effectively doubling it's potential market. They crammed these things into the shelf space for their current successful boys toys, taking the central spot and squeezing those out. Thus eating into their steady and existing sales, while having absolutely no potential for growth outside of a statistically immeasurable small niche population who happened to stumble across them on accident. Whoever managed this product line at Hasbro and Lucasfilms was criminally incompetent. While I am happy and hopeful that some young girls found these and fell in love with them, the sad truth is this line, much like it's Marvel Counterpart failure "Fan Girls" fashion dolls, was not targeted at kids. It was designed for and to appeal to 30 something hipsters that don't buy toys. (as opposed to most of us. 30-40 somethings that do buy toys...)

    And the biggest tragedy is it would not have taken much to have actually made this work. Step 1 actually sell them to girls. Put them in the girls toy aisles (you know those things that we aren't supposed to have anymore, even though thats how kids actually select and buy toys?) Put them next to the Princess stuff. Better yet make them an offshoot to the princesses. Actually make them good playable toys. I don't know how many of you bought any of these things. My wife picked up a few. As toys, as girls toys they are awful. Once you open them it becomes clear that they were really designed to remain mint in packaging. Because many of the fashion accessories don't in fact fit the dolls. And even then the dolls have nothing to do. Nobody actually playtested these with kids. and it's heartbreaking. If they had done this right it would have been a huge draw for the IP as a whole. Much like Lego pulled off with their Friends line. But Lego spent 3 years and $15 million dollars on deep internal research on how kids actually play. Using thousands of kids. They mapped out what girls actually want in a toy, then sold them that toy. whereas Hasbro/Lucasfilms simply declared the "Force is Female" and assumed they would come. Forces of Destiny is a case study on how to turn a good product idea into an actual product offering so bad that it does measurable brand damage.

  10. #70
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    Quote Originally Posted by patches View Post
    Honestly? No it really wasn't. Hasbro knows how to design and sell toys to girls. Clearly none of those qualified people were involved in this product line and it shows at every step. Which is a shame, if properly managed it could have been a great line. There is nothing wrong with girls likeing Star Wars or Girls wanting Star Wars fashion dolls. But how these were designed, presented and marketed was as if by a rank amateur out to score a political point rather than use actual knowledge of the market and sales data to build a successful line. And we know it was a total flop. I know at the three Targets near my house not one doll sold until they hit deep clearance prices. Even then they only sold about 30% of their initial shelf stock. These were toys that were created to have a message, not a market.

    If they had wanted to actually sell these they would have put them elsewhere. Ideally next to the Disney Princess stuff which they would have great synergy with. They would reflect that Girls do buy and play differently than the boys. They would have put it out there as an entirely separate product line. It's own thing, forging into new untapped marketspace. Instead they shoved it into what are traditionally the "boys aisles" with the unsubtle messaging that "Star Wars is all girls now! Tough luck boys!" (thank you Kathleen Kennedy for that bit of marketing genius) So instead of widening their core products appeal and effectively doubling it's potential market. They crammed these things into the shelf space for their current successful boys toys, taking the central spot and squeezing those out. Thus eating into their steady and existing sales, while having absolutely no potential for growth outside of a statistically immeasurable small niche population who happened to stumble across them on accident. Whoever managed this product line at Hasbro and Lucasfilms was criminally incompetent. While I am happy and hopeful that some young girls found these and fell in love with them, the sad truth is this line, much like it's Marvel Counterpart failure "Fan Girls" fashion dolls, was not targeted at kids. It was designed for and to appeal to 30 something hipsters that don't buy toys. (as opposed to most of us. 30-40 somethings that do buy toys...)

    And the biggest tragedy is it would not have taken much to have actually made this work. Step 1 actually sell them to girls. Put them in the girls toy aisles (you know those things that we aren't supposed to have anymore, even though thats how kids actually select and buy toys?) Put them next to the Princess stuff. Better yet make them an offshoot to the princesses. Actually make them good playable toys. I don't know how many of you bought any of these things. My wife picked up a few. As toys, as girls toys they are awful. Once you open them it becomes clear that they were really designed to remain mint in packaging. Because many of the fashion accessories don't in fact fit the dolls. And even then the dolls have nothing to do. Nobody actually playtested these with kids. and it's heartbreaking. If they had done this right it would have been a huge draw for the IP as a whole. Much like Lego pulled off with their Friends line. But Lego spent 3 years and $15 million dollars on deep internal research on how kids actually play. Using thousands of kids. They mapped out what girls actually want in a toy, then sold them that toy. whereas Hasbro/Lucasfilms simply declared the "Force is Female" and assumed they would come. Forces of Destiny is a case study on how to turn a good product idea into an actual product offering so bad that it does measurable brand damage.
    I don't know where you shopped, but here in Wal Mart and other store sI saw them, they were not with the other Star Wars stuff except at TRU (which hey they made such good decisions they are going out) but in with the girls toys dolls, with the Descendants stuff, next to Monster high and DC Super Hero Girls, and they sold well there (I saw them, asked my wife if she was interested, she was, and went back to find they had sold out and had to wait for them to restock before buying the first few for her as a Christmas gift and the rest for her birthday. By the time they went to clearance, there were only a handful left and some characters ha sold out before hitting that deep discount. Not sure what Target did, our Target in this town closed about 4 years back because of poor sales and it's a half hour drive to the closest Target), but it seems where to display them was a retailer by retailer decision and not a line wide decision by Hasbro or Disney, because here where they did what you said they should, they sold well.

    -M

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