Quick Mego Superfriends to the Hulk Hideaway!

[RSS]

A new addition to our growing department store catalog archive is this neat spread from the 1980 Sears Wishbook depicting the Heroes hiding out in the Tara ToysHulk Hideaway playset.
I love the Hulk transformation chamber in this piece so I've added a better look, you even get a cardboard Bruce Banner.
You'll also notice the Empire Toys Hulk Helicopter in the top left and the rest of the merchandise on the page is related to the Mean, Green one himself, due to his "Incredible" popularity on the small screen at the time.

Speaking of Mego Superheroes, be sure to check out Benjamin's World's Greatest Toys blog where he has been obsessing over vintage price stickers and department store catalogs, an awesome combination!

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[Earth 2 Chris]

I bet my mom ordered me the Hulk Hideaway from that very catalog page. I had a lot of fun with that thing...

Thanks for sharing!

Chris

[megoscott]

I enjoy the enormous Hulk stove that comes with this set. It's disguised as a computer, but it's clearly a state-of-the-art Amana Radar Range (also available from Sears!)

[palitoy]

I enjoy the enormous Hulk stove that comes with this set. It's disguised as a computer, but it's clearly a state-of-the-art Amana Radar Range (also available from Sears!)

Hulk have pie in oven!

[Flynne]

Is it a trick of the angle and lighting, or is that Robin head in the picture starting to migrate to gray?

[sauce]

I gotta get me one of these hideaway sets....preferably big enough for me to fit into with all my imaginary friends

[monkey tennis]

Why no real Secret Identity Bruce the Hulk Banner ???

Is it because Hulk is shorter than a normal Mego body

[palitoy]

Mego seemed to be really dropping the ball when it came to Hulk merch, they had Empire, Remco and Tara cutting their grass with this stuff.

[toys2cool]

man they made some awesome toys for Hulk,those inflatable toys are bad!!

[palitoy]

Had I seen it before, that Hulk chair would have made my topless robot article, so many jokes....

[monkey tennis]

How about the boy with Green balloons in his shirt.

Naff-o-rama.

[megoscott]

I remember wanting those shoulder pads...very cool

[livnxxxl]

How about the boy with Green balloons in his shirt.

Naff-o-rama.

Are you referring to the Incredible Dork?

[palitoy]

A friend of mine told me a funny story about how a neighbourhood kid threatened to beat him up once he got his Hulk muscles....

[batmanmc]

thats a great set one day maybe i will get one.