Bad News for Villains

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Oh Corgi, you are a main ingredient in a happy childhood.

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[kinostadt]

I'm curious about the asterisk after Super Heroes. Is it true that the term Super Heroes was trademarked?
I always wanted that Superman vehicle with the punching fists.

[Brown Bear]

That ad would make a neat wall poster.

[Earth 2 Chris]

I'm curious about the asterisk after Super Heroes. Is it true that the term Super Heroes was trademarked?
I always wanted that Superman vehicle with the punching fists.

If I remember correctly, Mego tried to trademark Super Heroes, but DC and Marvel jointly balked at it, and in turn, trademarked it themselves, together. Probably through Licensing Corporation of America, which was a part of DC's parent company, and also licensed all Marvel merchandise. Confusing enough?

As a kid, I only had the full-size Corgi Batcycle, but I had a ton of these in Corgi Juniors form!

Chris

[HardyGirl]

A Spider-Man helicopter w/ spider legs? Ohhh-kay. (and does Superman even need a car?)

[palitoy]

A Spider-Man helicopter w/ spider legs? Ohhh-kay. (and does Superman even need a car?)

Logic has no place in fun!

[Marvelmania]

Wow, sweet ad. Brought a big smile to my face along with some fun memories.

[Actorman]

I'm curious about the asterisk after Super Heroes. Is it true that the term Super Heroes was trademarked?
I always wanted that Superman vehicle with the punching fists.

Yes, both "super hero" and "super villain" are trademarked terms joined owned by DC Comics and Marvel Comics. However, it only applies to the use of those terms in marketing.

[Mikey]

I like that Metropolis police car .. never seen one before

[The Toyroom]

My brother had quite a few of the Corgi Juniors as well as a few of the larger versions…
I still have my Batmobile, Jokermobile, Batcycle, Spider-Cycle and Spider-Copter

[hedrap]

If I remember correctly, Mego tried to trademark Super Heroes, but DC and Marvel jointly balked at it, and in turn, trademarked it themselves, together. Probably through Licensing Corporation of America, which was a part of DC's parent company, and also licensed all Marvel merchandise. Confusing enough?

As a kid, I only had the full-size Corgi Batcycle, but I had a ton of these in Corgi Juniors form!

Chris

Mego technically beat them to it with WGSH and eventually handed it over after Marvel/DC agreed to co-ownership. The two were going to fight it out in court, but at that time, (mid-70's), judges were declaring numerous brand names as genericized. You still see the effect today in promotional and branding.

LCA wasn't licensing Marvel by this point, were they? I thought that ended after Goodman sold Marvel to Chemical/Magazine Management in '68/69, which is what also ended the limited distribution. IIRC, Abrams had to sign a separate Marvel deal for WGSH, which is how Marvel came to dominate the line in '74.

[EmergencyIan]

The Corgi Spider-Man and Batman on their cycles were always something that I found really neat. Of course, the Corgi Batmobile is a classic. I had a couple of those when I was a kid.

- Ian