As many of you wait for Thor to arrive with the new year, I think it's time to address the failure that is the Marvel retro line. I'm a longtime Marvel fan over DC, yet I own nearly 70 FTC figures including Batman 66, WGSH, and JLA...how many Diamond figures do I own? ONE. Spider-Man, and even that was a disappointment. There is something seriously wrong with this picture, and Diamond is missing out on a LOT of money from me, and other collectors as well. These sets are simply too few, too far between, and aren't selling. We've all heard about the license restrictions and conditions, blah, blah, blah.
That's all legalese and doesn't mean diddly squat at the end of the day. What DOES matter is what the CONSUMER wants, and that is individually released figures at $25-30. FTC is giving the consumer what they want and then some, and that is why they are literally kicking the crap out of Diamond when it comes to sales of reMego figures. Now, I don't know the exact numbers, but I do know FTC has released well over 100 different DC figures already, so the winner here is clear.
I just sold my vintage Thor. I'd be happy to replace him with a Diamond version for $25-30. But I won't because I don't like the modern Thor, and don't care enough about Donald Blake to warrant buying an extra body for him. Now, if Diamond would release an individually carded wave of classic Thor figures with Thor, Loki, and Odin I wouldn't be able to get my wallet out fast enough. Then they could even throw Donald Blake in there and I'd probably buy him too, just to be a completist and because I wouldn't have to buy another body to put him on.
I'm really hoping that Diamond will be able to work with Marvel and bring this line to it's full potential in 2016. In order to do that, they have to be willing to ease up on these ridiculous license restrictions and give the customer what they actually WANT, instead of their current "take it or leave it" attitude, because guess what...it's WORKING. I choose to leave it. FTC will keep getting my money...Diamond won't be getting any, and it's all on them to change that.
That's all legalese and doesn't mean diddly squat at the end of the day. What DOES matter is what the CONSUMER wants, and that is individually released figures at $25-30. FTC is giving the consumer what they want and then some, and that is why they are literally kicking the crap out of Diamond when it comes to sales of reMego figures. Now, I don't know the exact numbers, but I do know FTC has released well over 100 different DC figures already, so the winner here is clear.
I just sold my vintage Thor. I'd be happy to replace him with a Diamond version for $25-30. But I won't because I don't like the modern Thor, and don't care enough about Donald Blake to warrant buying an extra body for him. Now, if Diamond would release an individually carded wave of classic Thor figures with Thor, Loki, and Odin I wouldn't be able to get my wallet out fast enough. Then they could even throw Donald Blake in there and I'd probably buy him too, just to be a completist and because I wouldn't have to buy another body to put him on.
I'm really hoping that Diamond will be able to work with Marvel and bring this line to it's full potential in 2016. In order to do that, they have to be willing to ease up on these ridiculous license restrictions and give the customer what they actually WANT, instead of their current "take it or leave it" attitude, because guess what...it's WORKING. I choose to leave it. FTC will keep getting my money...Diamond won't be getting any, and it's all on them to change that.
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