My wife said she saw some show on the Food Network which did a "behind the scenes" with the different shows.
Apparently, Rachel Ray has a person whose job it is to repackage name brand foods or slap labels overtop.
My wife asked why they would bother and I told her they don't want to give away free advertising or anger potential sponsors. The last thing they'd want to do is have a certain brand of pasta advertise with them while she's using a different brand on the show.
"The farther we go, the more the ultimate explanation recedes from us, and all we have left is faith."