In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as "Super Joe" which lasted two brief years.
Hasbro's UK distributor Palitoy (Who was still busy selling 12" Joes as Action Man) decided to release Super Joe into the United Kingdom. Like a lot of their product lines, Palitoy did a massive rebranding of the concept. Joe became Commander Powerand he was only joined by two other characters at the time, Gor King of the Terrons and the Shield. Judging by how hard it is to find the toys from this line, it's fair to summize that it wasn't terribly successful. However, it is quite nice to look at:
Check out the Palitoy Commander Power Catalog here.
More Super Joe:
For more about Super Joe check out our comprehensive Super Joe Gallery
1977 Super Joe Hasbro Catalog
1978 Super Joe Hasbro CatalogFor more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com
More...
Comment