Jaws Game: Start to Finish

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I found these images in a shareholders report and it gives a very rare look into the toy manufacturing world in 1977. Above is the Ideal assembly plant in Newark New Jersey, sure the plastic parts were made in Hong Kong but back then everything was assembled states side and the box was also printed locally.

Once completed, the cartons are loaded onto trucks just in time for Ray Liotta and Robert Deniro to hijack them.

Then it’s on to the store shelf (actually several steps including regional distributors is missing but what the heck) where you beg your Mom for one.


These parents are extremely generous but have an “Ideal Toys Only rule” very strange

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For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[mazinz]

I love this!!!

[Actorman]

I had this game as a kid but never realized until many years later that it was an actual licensed tie-in to the movie. I always assumed it was just a "cash-in" on the movie's popularity.

[Earth 2 Chris]

It's amazing to think that an R-rated movie like JAWS was even marketed to kids at all. To show the parents happily buying it for their kids is even more bizarre. This in an era where the Super Friends couldn't throw a punch, but you could play a game based on a gory movie about a shark that eats people on-screen. The 70s were WILD!!!

Chris

[darkmonkeygod]

Beyond thank you I don't have the words to express the thrill and fulfillment I get seeing this. It's like someone unearthed secret knowledge or a Pharaoh's tomb. Keep up the amazing work and, again, thank you.

[Bruce Banner]

Fantastic!
I have lots of great memories of the Jaws game.

It's amazing to think that an R-rated movie like JAWS was even marketed to kids at all.

Jaws was rated PG, if I remember correctly.


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[captact]

Does anyone have or can scan for me the instructions for the Ideal JAWS game??? Thanks for any reply!

[ScottA]

That has to be some of the coolest toy pics ever.

[piecemaker]

Great game and cool pics. The guy in the suit on the loading dock "inspecting" looks a little out of place.

[captact]

Any one have a copy of the instructions for sale????