Ideal's Electroman promotion

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I recently came across this Ideal piece demonstrating how much TV advertising they were putting into their Electroman toy. This came as a surprise to me, as Electroman was one of those "What the heck is this?" discoveries at a flea market for me.

I certainly remember Evel Knievel and JJ Armes commercials but I simply don't think I ever ran into the revolutionary electronic toy sensation of 1977....


Better shot of the store display, it's actually quite nice. Click on it for a bigger look.
More Ideal and Electroman

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[4NDR01D]

I wonder if it would've been more popular if they would have made it in 12". Did anybody ever make an action figure bigger than Electroman?

[Earth 2 Chris]

Maybe if he didn't look like h had just woken up? That face sculpt is vastly uninspiring.

Chris

[Falstaff13]

How large was it?

[pmwasson]

Towering 16" tall!

http://www.plaidstallions.com/ideal/starteam.html

[MysteryWho]

Electroman's identity crisis certainly didn't help sales, here "he" is only a short time later.

http://www.ebay.com/itm/1977-IDEAL-Crissy-African-American-Electroman-Outfit-M-H-C-19-H-281-/171340867532?pt=LH_DefaultDomain_0&hash=item27e4b627cc#ht_82wt_1153

[Earth 2 Chris]

^Wow, that's like those "HERO" dolls that reuse Mego and Captain Action parts...but it's not a bootleg. Weird.

Chris

[ScottA]

The next MM exclusive perhaps?

[LadyZod]

At the comic store I used to work at, we had an open one in the backroom. We called him Captain Idiot.

[Actorman]

I've seen this guy loose many times at toys shows. Never had any idea who he was until now. Always thought he was rather odd.

[chazz530]

I recall the commercial airing when I was young. My cousin got him for Christmas & I got Pulsar. Clearly remember the size difference from back then. Doesn't seem as big now.

[Random Axe]

I still have mine. His legs are a bit loose and the light no longer works but yeah he's a big, goofy figure that I adore. If memory serves he had some kind of motion detector as I would place him the corner of my room at night and he lit up and made noise when I got up or moved towards him. Maybe I'm misremembering that last part, but I swear it was like a burglar detector.

[acrovader]

Really quite depressing toy. Looks like something from 15 years earlier.