The Mego Wiz

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Wizard of Oz merchandise seems commonplace today but in 1975, when Mego nabbed the toy license it was a huge, hairy deal. The company actually put one of the film's producers on their board of directors and for Toy fair reunited the living cast members, the orders flowed like melted butter.




The remaining cast of the Wizard of Oz with Mego president Marty Abrams.

For more info on the Mego Oz line, check out the Mego Museum.

For more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com


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[MIB41]

Fun memories. I remember getting the Scarecrow as a Santa stocking stuffer back then. Nice surprise!

[palitoy]

Normally I don't mego topics on PS but we're so terribly behind on the podcast production that I just threw it up there.

[Werewolf]

Mego really went all out on the outfits on these. One of their best efforts.

[Earth 2 Chris]

^Definitely. The sculpts and costumes are pretty much spot-on. I don't think there's been a better sculpt of the Tin Man for instance.

Chris

[HardyGirl]

I used to love those commercials. And that witch looks just like Margaret Hamilton!

[bettyrocker01]

As a very lucky child, I had gotten the all the mego wizard of oz characters one christmas and on my birthday got the emerald city play set. Those all became long gone through the years but as an adult was able to purchase all the charachters back MIB, including near mint play set. Good times...thanks for the post!

[UnderdogDJLSW]

I think their solution to the yellow brick road being included in the play set is great. They could have just had it drawn on one of the panels, but instead they (no pun intended) went the extra mile and had it something the characters could walk on.

[PNGwynne]

Great thread, & PS nod. WOz is a neglected line IMO here on the forum, which is too bad because they are beautiful figures. Culturally significant & big sellers, too.

I had most of them as a kid, loved Tinman the best.


The line cries out for a MM card line, btw!!!!!!!