1979 DC Comics Licensing Booklet

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While multi million dollar Superhero movies are commonplace today and rarely fail at the box office, in 1979, Superman the Movie was kind of new, untested thing. At the time, the DC comics heroes were represented by licensing corporation of America (LCA) and their job is to sell the Superhero license to manufacturers. This rare 1979 booklet painstakingly shows the impact that the DC comics characters had on pop culture in the 1970s and is a really fun window into the late 1970s.

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[shazam7208]

AWESOME display...wish they did that type of marketing today!

[Earth 2 Chris]

Wow, that is awesome. It's interesting how they are still using the old DC logo on the cover in 1979. Shows that the whole corporate synergy thing wasn't quite in play yet. In the 80s DC really strove to homogenize their look, and succeeded with the style guides by Garcia-Lopez.

Chris

[Bruce Banner]

Fantastic.
I miss that bygone era. Such great memories.