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In Target the other day, I noticed the LEGO Marvel Superheroes set (basically an Avengers set) which advertized that it came "with an exclusive comic book." This got me thinking about how much I used to enjoy reading and rereading the mini-comics both for Masters of the Universe and Super Powers, and I wonder if anyone up here can help identify the first toyline to include this sort of thing? After the He-Man boom, many lines featured them, but who was first? I know Gabriel used to include little booklets with the Lone Rangers line, but does anything predate that?
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Hugh H. Davis
Wanted: Legends of the West (Empire & Excel) and other western historically-based figures. Send me an offer.
Also interested in figures based on literary characters. -
There were insert comics taped to or put into boxes of cereal in the 1940s, like Gene Autry, Disney, Bugs Bunny, even The Flash & Captain Marvel.
March of Comics was a line of 1/2 size promo books given away at shoe stores & dept stores, the line featured just about every licensed character at some point, and numbers well into the 1000s.
Captain Action had a comic insert/catalog, and so did GI Joe I believe.
Ideal put the full-size Evel Knievel comic book into the toys.
I'm pretty sure one of the first modern toys to insert the comics was the ATARI FORCE series for the Atari 2600.
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