During a time when many toy companies were shying aware from realistic military toys thanks mostly to the Vietnam conflict, Mattel toys launched Heroes in Action. Heroes in Action was a very early attempt at the 3 3/4" figure market made popular by the Fisher Price Adventure people and later Star Wars, it's crew comprised of muscular dogfaces with bulging biceps and "rat-a-tat-tat" sound making ability. Heroes in Action wasn't a smash hit and many simply don't remember it but Mattel ran it two years and it seemed to be particularly popular in Italy.
Click Here to visit the 1975 Heroes in Action Catalog
More Heroes in Action
1976 Mattel Heroes in Action CatalogFor more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com
More...
Click Here to visit the 1975 Heroes in Action Catalog
More Heroes in Action
1976 Mattel Heroes in Action CatalogFor more Fashion Mockery and 70's toy love visit us at Plaid Stallions.com
More...
Comment