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When Marty Abrams was removed the company brought in a bean counter who pretty much sucked the creative energy out of the company.
Mego didn't die because of not having Star Wars, only one company had Star Wars and lots of other toy manufacturers survived.
Like Anthony said, Mego threw a lot of money on electronic games, which imploded in the early eighties also mortally wounding giants like Milton Bradley. The companies rapid growth during a high inflation period meant that soft sales were especially detrimental.
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It seems no matter who I speak to about this, whether they like Abrams or not, they all think he got a bad deal when it came to this thing. Some have told me that they believe he got sentenced because he wouldn't name people. I can't comment personally and I really don't like discussing this stuff for some reason.
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Actually, the REAL reason Mego went down for a count all began at a wild toy fair party one night in the early eighties. After this now infamous night of reckless drinking and debauchary the management awoke, hungover of course, to find they had made a horrible mistake. One of them, in a highly intoxicated state, paid every single dime in the company coffers to one of the strippers at the party to create and manufacture a toy line. That toy line was.....CLOWNAROUNDS!
For weeks the management team sat nervously, awaiting the arrival of the "product" they had bet their futures on. When it arrived, their worst fears were confirmed.....this was the worst idea in toys since the exploding Slinky debacle of 67'. Panic ensued. Staff were jumping out of windows, changing their names to "Moon Aura" and "Arse of the Beaver" and joining strange cults....it was absolute bedlam!!!!!
Finally, one brave (but long forgotten) employee took the products around to the toy buyers in a last ditch effort to save the company. He or she meant well, but this proved to be the nail in the coffin.The buyers were shocked and recoiled in disgust at this hapless product. Mego's reputation was ruined. To quote one Geoffrey T. Giraffe of the toys r us organization; "Only a bunch of drunken, hippy, communist drug sniffers would try to push this crap into the hands of American children!"
Yes sir, Mego was done like dinner!
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