Mattel's Big Jim line may have been gone from US toystores in 1977 but he had a long and prosperous life in Europe up until the mid 1980s thanks to some very creative moves.
Big Jim was no longer just a sportsman/spy in this new world but a character free of the constraints of time, he was a spy, an explorer, a pirate, a cowboy what ever you wanted him to be.
Check out the 1978 European Big Jim Catalog Here
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