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I was thinking about ZICA's Adam West action figure. I think the idea is genius. License the celebrity, not the franchise!
I realize that the Adam West is based on a comic in this case, but I don't see that as a necessity. Just secure the rights to make a "generic" action figure with the actor's likeness. Imagine releasing a Christopher Reeve commemorative action figure, with Reeve in a simple business suit (gee, he almost looks like a mild mannered reporter). Surely, the customizers will swoop in and put him in blue & red pajamas. One of the cool things about the Mego format is that you can change the clothes (a la Action Jackson).
Certain actors have enough iconic roles that several great figures are just an outfit change away. Your Christian Bale figure can be John Connor, while I use it to make a Bruce Wayne. Your David Duchovny figure could be customized to a Fox Mulder, while I use it to make a "Californication" custom. (Ok... less likely... but you get the idea...)
I assume this would be cheaper and easier than securing the rights to the movie (particularly with lesser celebrities). Maybe I'm wrong. The fact that this happens so rarely, even in 12", makes me suspicious. But I find the idea really intriguing.
I realize that the Adam West is based on a comic in this case, but I don't see that as a necessity. Just secure the rights to make a "generic" action figure with the actor's likeness. Imagine releasing a Christopher Reeve commemorative action figure, with Reeve in a simple business suit (gee, he almost looks like a mild mannered reporter). Surely, the customizers will swoop in and put him in blue & red pajamas. One of the cool things about the Mego format is that you can change the clothes (a la Action Jackson).
Certain actors have enough iconic roles that several great figures are just an outfit change away. Your Christian Bale figure can be John Connor, while I use it to make a Bruce Wayne. Your David Duchovny figure could be customized to a Fox Mulder, while I use it to make a "Californication" custom. (Ok... less likely... but you get the idea...)
I assume this would be cheaper and easier than securing the rights to the movie (particularly with lesser celebrities). Maybe I'm wrong. The fact that this happens so rarely, even in 12", makes me suspicious. But I find the idea really intriguing.
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