Wee67
Jun 18, '07, 1:07 PM
An article in Variety mentions this as an idea being tossed around in an article called "Now Playing: H'W'D's Toy Ploy."
It seems the success of the superhero genre has studio thinking not just about which hero they can get the rights for, but also if there are any already popular toy lines out there to support a film. Marvel is discussed as the model for cross-marketing.
Toy-wise, they mention the soon-to-hit theaters Transformers, Thundercats, Brats, GI Joe (teaming up with Action Man) and Voltron. It goes on to say that William Morris, who just stole Hasbro as a client from CAA, is looking at turning some popular games into either movies or TV ventures. Titles include Candyland, Clue, Trivial Pursuit and the already mentioned Monopoly. (It is just an idea at this point, with no script and no one signed).
Now, normally, I would have scoffed at such an idea. It would be much like I did when I heard my parent company, Walt Disney, was basing a movie on one of their older rides. Yeah, that will never work.
It seems the success of the superhero genre has studio thinking not just about which hero they can get the rights for, but also if there are any already popular toy lines out there to support a film. Marvel is discussed as the model for cross-marketing.
Toy-wise, they mention the soon-to-hit theaters Transformers, Thundercats, Brats, GI Joe (teaming up with Action Man) and Voltron. It goes on to say that William Morris, who just stole Hasbro as a client from CAA, is looking at turning some popular games into either movies or TV ventures. Titles include Candyland, Clue, Trivial Pursuit and the already mentioned Monopoly. (It is just an idea at this point, with no script and no one signed).
Now, normally, I would have scoffed at such an idea. It would be much like I did when I heard my parent company, Walt Disney, was basing a movie on one of their older rides. Yeah, that will never work.