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Adventure People Kickstarter Launched!

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  • ZICA
    Persistent Member
    • May 7, 2006
    • 2330

    Adventure People Kickstarter Launched!

    The Adventure People Kickstarter is up and running! Please help spread the word so this thing can get funded

    Thanks,
    Craig
  • gaga4toyz
    Persistent Member
    • Aug 10, 2004
    • 1461

    #2
    I just pledged.

    Comment

    • Ninersphan1
      Veteran Member
      • Jul 27, 2009
      • 314

      #3
      Not that these aren't neat, but I thought you were going to be re-introducing the Fisher Price Adventure People line from the title. Perhaps Action people would have been better.

      Comment

      • cockyhoskins
        Career Member
        • Jan 13, 2009
        • 920

        #4
        I'm in.

        Comment

        • TRDouble
          Permanent Member
          • Jul 10, 2012
          • 2525

          #5
          Pledged!

          Comment

          • Joshua the Atomic Robot
            Veteran Member
            • Aug 14, 2012
            • 305

            #6
            I just pledged for the full set, and wrote about the Kickstarter on my blog:
            http://misfitdaydream.blogspot.com/2...ckstarter.html

            Comment

            • ZICA
              Persistent Member
              • May 7, 2006
              • 2330

              #7
              Originally posted by gaga4toyz
              I just pledged.
              Originally posted by cockyhoskins
              I'm in.
              Originally posted by TRDouble
              Pledged!
              Originally posted by Joshua the Atomic Robot
              I just pledged for the full set, and wrote about the Kickstarter on my blog:
              http://misfitdaydream.blogspot.com/2...ckstarter.html
              Awesome, thanks for the support guys!

              Comment

              • toys2cool
                Ultimate Mego Warrior
                • Nov 27, 2006
                • 28605

                #8
                how cool is that? very nice
                "Time to nut up or shut up" -Tallahassee

                http://ultimatewarriorcollection.webs.com/
                My stuff on facebook Incompatible Browser | Facebook

                Comment

                • KLAATU
                  Museum Patron
                  • Feb 3, 2009
                  • 102

                  #9
                  I will be supporting this Kickstarter, but I was kind of surprised there was not a higher level pledge category for the hard-core collectors.

                  Comment

                  • ZICA
                    Persistent Member
                    • May 7, 2006
                    • 2330

                    #10
                    Originally posted by KLAATU
                    I will be supporting this Kickstarter, but I was kind of surprised there was not a higher level pledge category for the hard-core collectors.
                    I wanted to try and keep the Kickstarter as simple as possible which is why there aren't a lot of pledge levels. The "All In" pledge level does include a free weapon set that won't be offered with the single figures.

                    Comment

                    • Tigger
                      New Member
                      • Jul 15, 2014
                      • 16

                      #11
                      Just found out that this campaign was live and got my pledge for all 4 in! Figures look great and I'm very excited to have these in hand months down the road! Just making some observations, I think this campaign may have a long uphill battle. A few thoughts below..

                      Originally posted by KLAATU
                      I will be supporting this Kickstarter, but I was kind of surprised there was not a higher level pledge category for the hard-core collectors.
                      Originally posted by ZICA
                      I wanted to try and keep the Kickstarter as simple as possible which is why there aren't a lot of pledge levels. The "All In" pledge level does include a free weapon set that won't be offered with the single figures.
                      I'm afraid that the lack of a higher dollar amount pledge level may hurt this campaign's success. Most other campaigns have had a huge number of pledges that were for several hundred dollars and without an army builder to achieve that (an unfortunate situation that happened for sure), it will take a lot of backers to jump on board.

                      The length of the campaign is also too long I think. It's been proven by data that campaigns have a greater chance to meet their funding goal if they are about 30-35 days long. The buzz must be maintained throughout the length of the campaign in order to keep the interest from waning. It's already hard to do that for about a month and I think doing that for 60 days is going to be very hard if there are no updates or nothing new to add to the campaign.

                      Additionally, I think there needs to be a much bigger push on various toy sites, forums, and social media platforms. More new backers need to continually come on board if there are no other relevant high level pledge categories to add.

                      Here's the Kicktraq that provides a lot of useful data, most notably, the daily data: http://www.kicktraq.com/projects/172...e/#chart-daily
                      Compare that to the daily data charts of other successful (and unsuccessful) campaigns in order to get an idea of what level of pledges to expect.

                      Comment

                      • ZICA
                        Persistent Member
                        • May 7, 2006
                        • 2330

                        #12
                        Originally posted by Tigger
                        Just found out that this campaign was live and got my pledge for all 4 in! Figures look great and I'm very excited to have these in hand months down the road! Just making some observations, I think this campaign may have a long uphill battle. A few thoughts below..





                        I'm afraid that the lack of a higher dollar amount pledge level may hurt this campaign's success. Most other campaigns have had a huge number of pledges that were for several hundred dollars and without an army builder to achieve that (an unfortunate situation that happened for sure), it will take a lot of backers to jump on board.

                        The length of the campaign is also too long I think. It's been proven by data that campaigns have a greater chance to meet their funding goal if they are about 30-35 days long. The buzz must be maintained throughout the length of the campaign in order to keep the interest from waning. It's already hard to do that for about a month and I think doing that for 60 days is going to be very hard if there are no updates or nothing new to add to the campaign.

                        Additionally, I think there needs to be a much bigger push on various toy sites, forums, and social media platforms. More new backers need to continually come on board if there are no other relevant high level pledge categories to add.

                        Here's the Kicktraq that provides a lot of useful data, most notably, the daily data: http://www.kicktraq.com/projects/172...e/#chart-daily
                        Compare that to the daily data charts of other successful (and unsuccessful) campaigns in order to get an idea of what level of pledges to expect.
                        Adding more incentives to the campaign just wasn't possible with the the budget that's in place. The factory I'm planning to use does great work but their MOQ and unit prices are on the high side.

                        The reason I went with 60 days instead of 30 was because the Kickstarter got approved early so I wanted to take advantage of the extra time. Once it gets closer to the end there will definitely be a harder push to get the info out there. Big Bad Toy Store is helping by offering the figures for preorder on their website, and all of the sales will be added to the Kickstarter funding goal through the same pledge system that everyone is using.

                        I've reached out to some of the various toy sites and forums, and the reach I've gotten on the ZICA Toys Facebook page alone has been great. To get this project funded it would take the sale of approximately 435 full sets (4 figures). If the demand isn't there to sell that many with what's already being offered it proves that there's really no market for these particular figures, which is unfortunate.

                        Comment

                        • ODBJBG
                          Permanent Member
                          • May 15, 2009
                          • 3143

                          #13
                          Even though I love all of these characters, it's very hard for me to be excited about plunking down $100 for what is essentially 4 versions of the same figure and only one that really resembles the character it's supposed to (Captain Action). The rest are passable at best, IMO. The lack of stretch goals (I understand the reasoning but at this point I think you'd done better to pretend one of the 4 was a stretch goal to add some buzz) and add ons just makes this seem like a tough road to go down.

                          I also feel like tacking on the Remco and Adventure People names, while a solid idea in theory, has only muddied the water. Most of the people who I see talking about those names, immediately begin discussing the figures that were typically associated with those lines. "I'd love to see such and such" as opposed to understanding that this is a new line entirely with no real connection to either of those brands.

                          Again, not trying to nag or be a pessimist. But I do think there is a demand for these characters, just not necessarily in the way they've been presented in this Kickstarter.

                          I'm curious why the KOD was originally going to be in the line, but since he's out, there was no replacement figure? Couldn't at least another figure using the previous molds be designed? If this was originally a 5 figure line up and it's now down to 4, seems like there should be some wiggle room there to do something else.

                          Comment

                          • ZICA
                            Persistent Member
                            • May 7, 2006
                            • 2330

                            #14
                            Originally posted by ODBJBG
                            Even though I love all of these characters, it's very hard for me to be excited about plunking down $100 for what is essentially 4 versions of the same figure and only one that really resembles the character it's supposed to (Captain Action). The rest are passable at best, IMO. The lack of stretch goals (I understand the reasoning but at this point I think you'd done better to pretend one of the 4 was a stretch goal to add some buzz) and add ons just makes this seem like a tough road to go down.

                            I also feel like tacking on the Remco and Adventure People names, while a solid idea in theory, has only muddied the water. Most of the people who I see talking about those names, immediately begin discussing the figures that were typically associated with those lines. "I'd love to see such and such" as opposed to understanding that this is a new line entirely with no real connection to either of those brands.

                            Again, not trying to nag or be a pessimist. But I do think there is a demand for these characters, just not necessarily in the way they've been presented in this Kickstarter.

                            I'm curious why the KOD was originally going to be in the line, but since he's out, there was no replacement figure? Couldn't at least another figure using the previous molds be designed? If this was originally a 5 figure line up and it's now down to 4, seems like there should be some wiggle room there to do something else.
                            I've managed to work out better MOQ terms with the factory so now the original 4 figure set has been turned into a 6 figure set by adding on the Captain Action color variants. These were originally only going to be available if a stretch goal was met. Over on The Fwoosh forums they're saying the opposite in terms of character choices. They want to see army builders which are essentially multiple versions of the same figure. I guess this goes to show you can't please everybody.

                            Bringing back the REMCO and Adventure People names is my way of adding in a nostalgia factor to the mix, and it helps draw attention to the project. I've only seen a handful of complaints concerning any type of confusion that using the brand names has caused. Also, nobody pronounces "ZICA" correctly so at least I won't have to worry about this with the REMCO name.

                            Replacing the KOD figure would require more sculpting, which is another expense. The helmet was designed specifically for that character, and I'm sure at this point that trying to find a loophole to use it would still draw the attention of the license holder and their attorney. Right now I'm still on good terms with them so there's still a chance the figure could get made at some point. I'd rather not do something risky and ruin that possibility.
                            Last edited by ZICA; Jan 15, '16, 12:00 PM.

                            Comment

                            • Tigger
                              New Member
                              • Jul 15, 2014
                              • 16

                              #15
                              Originally posted by ZICA
                              I've managed to work out better MOQ terms with the factory so now the original 4 figure set has been turned into a 6 figure set by adding on the Captain Action color variants. These were originally only going to be available if a stretch goal was met. Over on The Fwoosh forums they're saying the opposite in terms of character choices. They want to see army builders which are essentially multiple versions of the same figure. I guess this goes to show you can't please everybody.

                              Bringing back the REMCO and Adventure People names is my way of adding in a nostalgia factor to the mix, and it helps draw attention to the project. I've only seen a handful of complaints concerning any type of confusion that using the brand names has caused. Also, nobody pronounces "ZICA" correctly so at least I won't have to worry about this with the REMCO name.

                              Replacing the KOD figure would require more sculpting, which is another expense. The helmet was designed specifically for that character, and I'm sure at this point that trying to find a loophole to use it would still draw the attention of the license holder and their attorney. Right now I'm still on good terms with them so there's still a chance the figure could get made at some point. I'd rather not do something risky and ruin that possibility.
                              It's nice that you added two Captain Action variants to the All In pledge level, but I'm a bit baffled by the decision. What you need is a higher ticket pledge level so that the hardcore collectors will raise the amount they're pledging which will drive up the overall amount raised. Now there are two pledge levels with the exact same dollar amount and $100 is still the highest pledge level.

                              On Fwoosh, people were saying they wanted an army builder of some kind so that backers have an incentive to buy multiples of a specific figure. As others have said, the foundation of these Kickstarters is getting a chunk of collectors to back at the highest reward level in order to drive that total amount raised higher. With the current highest reward level at $100, that isn't happening. I know you said no army builder was planned but that's almost necessary for an action figure Kickstarter to be successful due to the funding goals necessary to cover the high cost of tooling. Furthermore, now that there are no stretch goals, what is there to persuade people to raise their pledge levels above what they already are? I definitely think having appealing stretch goals dangling in front of the backers' faces constantly pushes them to add more to their pledges.

                              My two cents on the names and such is that it's confusing and misleading. Action Jackson, for instance, is part of the Adventure People line, in the Comic Action Heroes series, and made by the REMCO Toys division of ZICA Toys. It's just a mouthful. And I don't see how the Adventure People/Remco names really make sense.

                              Going by the Kicktraq, the campaign is looking to top out around $20,000-25,000. I think with some smart additions, a higher pledge level, and a huge push throughout the remainder of the campaign, the trend can be changed!

                              Comment

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